We realize this year has been shaken. That’s why we are committed to reconnecting in Chicago in 2021. There is so much power in our combined creativity, ingenuity, and adaptability, but we understand that you have questions and want to share our most truthful answers about what you can look forward to:
1. “Why are you planning an in-person event while we’re still in a pandemic? What’s the up-side?”
— Aliyah C., Resort Manager, Lake Tahoe, CA
At a time in the foodservice industry when the stakes are high and the rules keep changing, you can’t just read about the latest culinary trends and best practices. You need to see them in action and apply those tactics to your business. The 2021 Show will connect you with suppliers for a first-hand look at what’s happening in your industry now — plus everything you need for the year ahead, including skill-building demos and cutting-edge products in 900+ plus categories, all in four days. We think that’s a big up-side.
2. “How will you keep us all safe?”
— Matt B., Director of Culinary Services, Milwaukee, WI
The health and safety of all those onsite at the 2021 Show is our top priority. In addition to following the Centers for Disease Control and Prevention guidelines, we are working closely with McCormick Place (who recently became a Global Biorisk Advisory Council Star® certified facility), state and local governments, and our partners, so we can remain diligent in ensuring the health, safety, and security of all our attendees and exhibitors. Read more about our commitment to health and safety. Onsite precaution details will be released closer to the Show.
3. “Who is going to even be at this year’s Show?”
— Enrique R., Bar Manager, Scottsdale, AZ
So far, more than 1,180 companies are committed to exhibiting at the Show with many more expected to sign on. Whether you’re looking to master new techniques, boost efficiency, expand your take-out offerings, or explore new solutions for contactless dining and ghost-kitchen, you’ll find the products, services and inspiration here, in Chicago.
4. “I want the Early Bird rate, but what if I need to cancel before May?”
— Kevin K., Supply Chain Director, Ithaca, NY
Rebuilding starts by getting the industry together. We understand that plans, circumstances, and your feelings can shift — and we are here to support you, no matter what. When you register for our Early Bird rates today, you have the freedom to cancel up until May 3, 2021.
5. “Why should I make time for the Show when I’m just trying to keep our doors open?”
— Brooklyn H., Executive Chef, Austin, TX
We get it. That’s why our 2021 Show is bringing in new resources, new ideas, and new perspectives that can help us reimagine the future of foodservice. The 2021 National Restaurant Association Show is where you’ll find it all with the suppliers you need to meet and carefully curated education program focused on The New Consumer, Operations Solutions, Trends in Adult Beverage, and more. We promise — this year’s Show is for passionate, driven professionals like you working to keep doors open for the long-haul.
Register before November 23 to take advantage of Early Bird rates.
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